St Modwen submits plans for Longbridge regeneration scheme

How the scheme would look

The regeneration of the 60-acre MG site in Longbridge where the iconic Mini was conceived has moved a step closer to fruition after the submission of a planning application by St. Modwen to Birmingham City Council.

The proposals will deliver new workspaces and homes for future generations in a mixed-use new district of Longbridge which builds on the site’s legacy, while bringing further economic growth and regeneration by creating around 1,300 jobs and 695 new homes.

The new area will feature workspaces, including creative studios, office buildings and co-working facilities to cater for all businesses, together with a mix of new homes.

One of the fundamental aspects of the proposals is the preservation of iconic, heritage buildings which will be restored as part of the plans. Some of the redevelopment sites include the international HQ, the Roundhouse, the Car Assembly Building (CAB1), the Conference Centre, and the Dalmuir Road steps which will form a connection to the town centre.

Rob Flavell, Senior Director for St. Modwen, said: “These plans represent a vital and exciting part of our vision to regenerate Longbridge. Our teams and partners have worked closely to create a development which will provide a fantastic area to work, live and visit while paying tribute to the historical importance and heritage of the site.

“Our plans represent more than just new buildings, but a thriving new community which will have its own distinctive character while bringing added benefits to the wider redevelopment of Longbridge town centre. Our plans have been put together with an eye on creating a high-quality, sustainable and attractive environment, which will improve the landscape, be kind to the environment and encourage biodiversity within the town.

“We’re looking forward to working alongside the local planning authorities to progress this application, and feel that this development will be hugely beneficial to the local community.”