Rebranded marketing agency sets its sights on expansion

Clockwise from bottom left: Emma Davies, Scott Bayliss, Ian Brown and James Hobday

Birmingham marketing agency Voiceboxx has rebranded into the VBX Group, becoming the umbrella brand of several new divisions.

As well as doubling its staff, the company aims to add numerous businesses to its portfolio across a range of divisions including its new VBX Agency, VBX Events, VBX Contracts and NewCom sections.

Headed up by new MD, Emma Davies, VBX Agency will provide integrated marketing services to B2B clients in both the public and private sectors across the UK, whilst VBX Events managed by Ian Brown will provide national and international events solutions for B2C and B2B clients.

VBX Contracts is a new commercial enterprise managed by Scott Bayliss which provides interior drywall and fit-outs for offices across the Midlands, with a view to expanding the service into the domestic market later this year.

James Hobday, Voiceboxx’s former Managing Director, will now become CEO of the VBX Group and oversee each business, as well as heading up NewCom, its new research service that gives data-driven insight into consumer habits.

Hobday said: “Since we first launched as Voiceboxx in 2011, we’ve weathered various economic storms including the fallout of the last recession and of course the pandemic.

“However, we’ve continued to grow at a steady pace and we’re thrilled to be in a position to start
expanding into new markets. By diversifying our business across multiple sectors, we aim to future-proof VBX Group and our services for many years to come.”

Each business will remain based at Birmingham’s Jewellery Quarter although the company says it eventually hopes to move operations into a carbon-neutral building within the region.