Knight Frank to sponsor medal-winning athletics club
Global property consultancy Knight Frank has entered a partnership to support young athletes at Birchfield Harriers.
Based in Birmingham at the Alexander Stadium, Birchfield Harriers is a highly successful club producing athletes such as Denise Lewis, Mark Lewis-Francis and recent world medallist Matthew Hudson-Smith.
This support from Knight Frank will allow the Club to bring more young people into the sport through a range of activities.
The first of these is the Athletics Festival this Friday 12th August at Wyndley Athletics track. This is when the Club hopes to capture the interest generated by the Games by giving young people new to the sport the opportunity to try events and participate in a competition.
Ashley Hudson of Knight Frank said: “We recognise the discipline around training and competing is very beneficial to the future of young athletes both in and out of the sport and we will be supporting the Club financially as well as providing career guidance to its athletes.
“Birchfield Harriers’ social value ambitions and ESG commitments align with our own, which has played a large part in forging this partnership. With the recent launch of Knight Frank’s new Birmingham office and hitting a 25-year milestone of the firm operating in Birmingham, we wanted to truly give back to a city and community where we operate.”
Hannah Badger, of Knight Frank said: “We felt it was really important to give something back to Birmingham.
“Birchfield Harriers have already done an amazing job, especially as we are their only sponsor. If we can help drive them forward by funding kit, spikes or transport – then that’s fantastic.
“We also will benefit ourselves through the partnership and hope to get our staff down to the Alexander Stadium and learn about nutrition and fitness from the athletes”.
Cath Muth of Birchfield Harriers said: “We have some ambitious plans to build on our success as we return to our home, the Alexander Stadium, after three years of being a nomadic club.
“As we work together to build our relationship, on and off the track, we hope to find more future champions through our grassroots programmes and from the support we will be able to give our more established athletes who are bordering on international success”.
The partnership will run up until 2025 on an initial basis. Knight Frank will become the headline sponsor of Birchfield Harriers and this will be recognised through branding on competition kit and support of athletes and grassroots programmes.