Best Christmas ever for Aldi as sales reach £1.4bn

Credit: Simon Hadley Photography.

Aldi has revealed its sales during December were up by 26% in comparison to 2021, topping out at £1.4bn for the first time.

The discount supermarket chain, which has its UK head office in Atherstone, Warwickshire, saw an increase in its fresh meat sales, with fresh poultry and pork options both up over 28%.

Chilled desserts and fresh cheeses jumped up by almost 30% and 50% respectively and snacks such as crisps and nuts were up over 40% as the World Cup coincided with the run up to Christmas for the first time.

More stores have been added across the UK, as Aldi finished the year with more than 990 stores, compared with 953 in 2021.

The return to in-store shopping saw Aldi overtake Morrisons in 2022 to become the fourth-largest UK supermarket.

The supermarket also announced plans in August to hire 633 staff across the West Midlands and Staffordshire between now and the end of the year.

Around 413 jobs are available in the West Midlands and 220 in Shropshire.

The recruitment drive is part of the budget supermarkets aim to create 2,000 permanent roles across the UK this year.

Giles Hurley, CEO of Aldi UK and Ireland, said: “As the UK’s cheapest supermarket, we were able to help shoppers enjoy the Christmas they deserved and provide them with the highest quality products at the most affordable prices.

“As we head into a new year, our promise to customers is that they will always get the UK’s lowest prices at Aldi, no matter what”.