Fairtrade status secured by Warwickshire brewer
A Warwickshire-based brewer is celebrating its achievement of becoming the first kombucha brand in the UK to secure Fairtrade status.
Pure Booch Kombucha, the offshoot of Warwickshire’s Purity Brewing Company, has blended premium organic Fairtrade teas and sugar and employs a traditional fermentation process to create high-quality kombucha beverages.
Attaining Fairtrade status allows Pure Booch to continue mastering kombucha brewing whilst supporting its commitment to social and ethical responsibility.
Pure Booch says its Kombucha is rich in probiotics and antioxidants and is naturally low in sugar, whilst supporting good gut health and strengthening the immune system.
Founder of Pure Booch Co, Patrick O’Connor said: “Securing the status as the UK’s first Fairtrade kombucha brand is an achievement we’re extremely proud of. It stands as a testament to our unwavering commitment to producing authentic kombucha while upholding Fairtrade practices.
“It’s important for us to ensure that everyone we work with in our supply chain is looked after, particularly in the current economic climate. We firmly believe that kombucha can offer a delicious and ethical choice, and we’re thrilled to witness its growing popularity and demand in the UK.”
Kerrina Thorogood, partnerships director at the Fairtrade Foundation, said: “We’re delighted to see Pure Booch launch the UK’s first Fairtrade certified kombucha. It’s an incredibly exciting addition to the broad range of Fairtrade products – over 6,000 – now available to buy in the UK.
“By sourcing their ingredients on Fairtrade terms, Pure Booch will help to ensure that farmers and workers in countries like Malawi and India, who are disadvantaged by global trade, can receive a fairer price for their goods and are able to farm in a way that is better for people and the planet.”