Football club’s city centre retail outlet to close

Stoke City FC has announced that its retail outlet in the city centre will be closing for commercial reasons.

Stoke City’s Potteries Centre retail outlet will cease trading in March 2024.

The club’s chief operating officer, Simon King, said: “The vast majority of our retail trade already takes place at the bet365 Stadium and online, and it makes commercial sense to put our complete focus on those outlets moving forward, albeit with flexibility for temporary pop-up ventures where there is a coherent case to do so in future.

“We apologise for any inconvenience caused to those who prefer to shop for their Stoke City merchandise within the City Centre store, and hope that the combination of the stadium store and retail website will ensure that nobody needs to be excluded.”

The club said that further information and details of sales and promotions will be communicated nearer to the time of the closure.