Cleaning product supplier relocates to new HQ

Cleaning products supplier DuraClean is relocating to new headquarters that are more than five times the size of its current location.

The company is moving to a 10,000 sq ft space at Birmingham’s Rovex Business Park in January to support its expansion.

DuraClean has been based in a 1,800 sq ft unit at Rovex since it started trading in 2023.

The company supplies contract cleaning firms and wholesale customers with a range of products, including janitorial essentials, eco-friendly cleaning chemicals, floor-cleaning machines, and uniforms.

DuraClean’s contract cleaning division serves over 600 UK hotels, schools, and commercial and industrial clients, while its wholesale division supports retailers and facilities management companies.

Owner, Yasin Shariff said: “Trading so far has exceeded our initial projections across both market segments, and we have an exciting strategy for further growth over the next three years. This will be underpinned by expanding our workforce with key hires, adding significantly to our product range and extending our geographical reach across the UK. The move to larger premises will support our plans and enable us to focus on winning and servicing bigger wholesale and contract cleaning companies.”