Virtual shooting experience opens in Birmingham

Clays has opened in Birmingham’s Piccadilly Arcade, bringing virtual clay target shooting to the city.

The venue offers a realistic virtual shooting experience inspired by British shooting grounds with a fast-paced gaming setup for small groups of up to five.

Designed by KAI Interiors, Clays can host up to 500 guests and includes two bars and weekend DJs across three floors.

Tom Snellock, founder and CEO of Clays said: “We’re thrilled to bring Clays to Birmingham, a city renowned for its appreciation of exceptional hospitality and unique experiences. The launch of Clays Arcade further underscores our commitment to innovation, whilst ensuring a reliable, safe, and enjoyable experience for all of our guests. With our thoughtfully crafted food and drink menus, we’ve created a space where people can relax, compete, and celebrate.”