Midlanders sceptical of eco-friendly vehicles

THE popularity of Alternatively Fuelled Vehicles (AFVs) may be rising but people in the Midlands remain sceptical about the practicality of eco-friendly cars, a new report suggests.

The latest car registration figures show that the number of AFVs registered in June rose by more than 157% compared with the same month last year. However, the figure is misleading. In truth, just 2,327 of the 195,226 vehicles registered last month were classed as AFVs – equivalent to a market share of 1.2%.

The figures tend to suggest consumers have still to be sold on the full benefits of AFVs and support the findings of a new online poll commissioned by organisers of the 2010 Bridgestone Eco Rally – an event which replicates the famous London to Brighton rally but this time for low and zero emission vehicles.

According to the survey, 26% of people in the Midlands would not consider buying or driving an eco-friendly vehicle. Of these, more than half (52%) believe electric and hydrogen-powered cars and motorbikes would be a hassle to fill up or charge.

Other barriers include the initial purchasing price and then running costs with 44% of the group believing low or zero emission vehicles would be too expensive to buy and 15% thinking they would be too expensive to run. Another concern for 43% of the sample is whether such a car or motorbike would be as powerful as a standard vehicle.

TV motoring journalist, Quentin Willson has driven in the last three Eco-Rallies. He said: “These stats prove that there is a lot of confusion and myth about green cars, particularly about range, cost and performance. The biggest challenge is getting people to drive these cars. Once they do, all doubts evaporate.

“However, huge strides are being made in this area and we are keen to demonstrate at the Bridgestone Eco Rally that sustainable motoring really has hit the mainstream. For motorists who want cheaper fuel and energy choices this is only event in the world that showcases just how clever, usable and desirable green cars have become.”

Over the years, the rally has attracted support from many high-profile celebrities, as well as some of the most important names in the motoring industry. Major manufacturers supporting this year’s event include, BMW, Citroen, Ford, Tesla, TH!NK, MINI and Honda, which showcased its new CR-Z – the world’s first sporty hybrid.

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