City marketers hope to benefit from Bolt ‘bigging up’ Brum

BIRMINGHAM marketing chiefs are hoping to capitalise on Usain Bolt’s complimentary comments about Birmingham in front of a TV audience in the many millions.

Bolt thanked the people of the city and the University of Birmingham after winning the second of his London 2012 games sprint event gold medals in the 200m final and again after his country's 4x100m relay victory.

Jamaica’s Olympic team was based at the University of Birmingham before the games and took part in a number of training sessions in front... You can carry on reading for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...