Bears forge strategic alliance with Octopus
WARWICKSHIRE County Cricket Club has secured Octopus Investments as an official partner for the next four years after confirming a deal for stadium branding and shirt sponsorship in the team’s Friends Life t20 matches.
Octopus has taken prominent branding on Edgbaston Stadium’s new £32m South Stand and will sponsor the collar of the Warwickshire Bears’ Friends Life t20 shirt. The firm will also take hospitality at the Bears’ Friends Life t20 fixtures and the tournament Finals Day, which takes place at Edgbaston for the next four years.
Gareth Roberts, commercial director at Edgbaston Stadium, said: “Octopus Investments is one of the UK’s leading retail investment management firms, and securing the company within our commercial partners portfolio is a great asset to Edgbaston.
“With Finals Day set to be at Edgbaston for the next four years, we’re all looking forward to beginning our home Friends Life t20 campaign on Saturday 6th July, and we’re delighted that Octopus will be part of this.”
Founded in 2000, Octopus currently manages more than £3bn of assets on behalf of 50,000 customers and works closely with more than 3,000 financial advisers and wealth managers across the UK.
Michael Piddock, marketing director of Octopus Investments, said: “We’re pleased to be partnering with Warwickshire, completing our trio of Twenty20 cricket sponsorships for the upcoming season.
“Edgbaston is fast becoming the ‘Home of t20’, hosting the Finals Day for the next four years, so this deal will play an important part in establishing Octopus’ support for the game.”
