Hospitality software supplier Guestline boosted by serviced apartments demand

SHROPSHIRE-based hospitality software supplier, Guestline, has strengthened its client portfolio with the addition of serviced office group, The Harrington.
The addition is said to reflect the significant growth in the UK serviced apartment market.
The growth has already seen Guestline roll out its integrated management solutions in all of SACO’s 600 serviced apartments across 32 sites in the UK.
The Guestline software covers products, such as the Online Booking Manager, PCI Manager and Channel and Distribution Manager. These drive bookings direct through the serviced apartment’s website and manage the channels and rates with online travel agents across all their portfolio of properties.
Ben Harper, Sales Director at SACO, said: “Since the implementation of the Online Booking Manager in May this year, SACO has already seen a 50% increase in the number of online bookings. One of our key objectives was to significantly increase the volume of online bookings via our own website; we are delighted with such positive results in just two months. The Online Booking Manager is really supporting us with this strategy.”
Mickey Arora, Chief Executive of The Harrington, added: “We are a growing serviced apartment organisation; currently our portfolio consists of 80 top end luxury properties in Kensington, London. We needed a new PMS system which was fully integrated and completely flexible.
“The Guestline cloud-based PMS system provides us the ability to manage all our properties from wherever we were, with one reporting function. All their systems are fully integrated from the day-to-day management to the compliance and booking system. The Guestline PMS will make our operations efficient, allowing us time to drive revenue and maximise profits.”