European Automation opens new Staffordshire warehouse to support growth

INDUSTRIAL automation components supplier, European Automation, has opened a new 10,000 sq ft warehouse in Staffordshire to support ongoing growth.

The firm said its new site in Fenton, one of the six towns of Stoke-on-Trent, would enable it to provide a faster distribution service to its customers.

European Automation is currently the only company in Europe offering a nine hour premium delivery service. The company delivers to more than 220 countries and territories around the world. Its principle focus is on providing frequently used parts, such as the Siemens Simatic S5, as well as components that are very difficult to find.

The new warehouse facility will allow the company to acquire and stock a larger number of spare parts, particularly old generation or obsolete automation components. It said this, in turn, meant its consultants would be able to save time when locating a part for their customers.

Mark Proctor, managing director of European Automation, said: “Traditional drop shipping techniques mean that a certain amount of time has to be allocated to identifying a product and purchasing it from a third party.

“We will now be able to skip this phase by keeping a substantial stockholding in the new warehouse and simply shipping the parts, whenever and wherever our clients need them.”

“The decision to open the warehouse came as a response to a steady growth in the UK, European and global markets,” added Jonathan Wilkins, head of marketing at the firm. “The company has reached a stage where our dedicated multilingual customer service and support team are making so many sales that a bigger stock, which can be accessed at any time, is essential.”