Manchester Airport targets Midlands-based passengers

MANCHESTER Airport has revealed plans to expand its ‘Fly Manchester’ campaign into the West Midlands and Yorkshire.
 
Manchester, the biggest UK airport after Heathrow and Gatwick, is this month going to launch a mix of outdoor advertising, newspaper adverts, radio promotions and online activity to promote itself as an option for long haul flights across Birmingham, Stoke, Stafford, Wolverhampton, Walsall, Dudley, Leeds and Bradford.
 
In August 2.56m passengers travelled through Manchester Airport, up 8.2% on August 2013.
 
Ken O’Toole, chief commercial officer for MAG, owner of Manchester Airport, said: “We’ve had a really positive summer with the continued growth of passenger numbers and August is no exception.

“We expect this growth to continue  as we move into winter, with some exciting new additions to look forward to, including a non-stop service  to Hong Kong with Cathay Pacific  launching on December 8.
 
“However, we are not resting on our laurels and are set to invest significantly to extend our successful ‘Fly Manchester’ marketing campaign, which will continue to drive awareness of the great options that are on offer here at Manchester, to people who want and need to fly from the north of England.”