Ticket Factory lands Kylie and the X Factor
BIRMINGHAM-based national ticket agent The Ticket Factory has secured the contract to operate Bookings Direct giving it the rights to sell tickets for shows by artists including Kylie Minogue and Eric Clapton plus events like the X Factor.
The Ticket Factory has enjoyed meteoric growth in three years, evolving from The NEC Group’s venue box office to acquiring major national ticketing contracts including Haymarket exhibitions and the Chelsea Flower Show, selling two million tickets a year.
The Ticket Factory is also the UK box office for Haymarket exhibitions, with a portfolio including Autosport International, Clothes Show Live, Clothes Show London and the BBC Good Food Shows in Birmingham and Glasgow.
Winning the operation of Bookings Direct means The Ticket Factory is now the national ticket agent for 3A Entertainment whose stable also includes Boyzone, Van Morrison, Roger Waters – The Wall, Paul Weller and WWE.
If you’re not getting our daily emails, your competitors might be. Click here to check your account settings.
Artists signed to 3A will benefit from The Ticket Factory’s large customer database, with an all encompassing range of events, from gigs and music festivals to ballet and championship boxing, alongside events at the LG Arena, The NIA and The NEC.
Phil Mead, managing director of The NEC Group’s Arenas Division and The Ticket Factory said: “Winning the operation of Bookings Direct recognises The Ticket Factory’s prominent position in the UK ticketing market. The Ticket Factory is an independent organisation focused on delivering excellent customer service with a 24/7 service, offering customers first class service to world class events.
“Adding all 3A-promoted events nationwide to our portfolio ensures we are selling the hottest tickets and what the UK public want.”
Pete Wilson, Managing Director and Founding Partner of 3A Entertainment, said: “We have been the top UK independent ranked promoter in Pollstar for 8 out of the last 10 years and leading European ranked promoter for 6 years, so we are well versed in maximising and creating an aura around the sale of tickets for our Iconic artists.
“For us it is not just about selling the ticket but ensuring the customer has a pleasant experience. TTF brought all that to us as well as opening up our treasured acts to a new vibrant market.”
Click here to visit our lifestyle channel.
