The Ticket Factory wins Haymarket contract
THE TICKET Factory has won a contract to be the UK box office for some of the biggest shows in Birmingham and the UK.
Haymarket exhibitions, which has a portfolio including Clothes Show Live and the BBC Good Food Shows in Birmingham and Glasgow, has selected the Birmingham-based national ticketing agency.
General manager for The Ticket Factory, Will Quekett, said the contract would enable the company to reach its target of selling two million tickets per year.
“I am thrilled that The Ticket Factory is now the box office for Haymarket shows across the UK,” he said.
“Our Insight marketing team will provide outstanding database analysis and electronic marketing support for Haymarket shows in Birmingham and elsewhere.”
The Ticket Factory will be the national booking agent for BBC Gardener’s World Live; BBC Summer Good Food Show; BBC Good Food Show Birmingham; BBC Good Food Show Glasgow; Autosport International; Clothes Show Live (Birmingham); Clothes Show London and Masterchef Live (London).
The Ticket Factory has employed a new client services executive, Dave Powell, who brings with him 20 years of ticketing experience to account manage Haymarket’s extensive group of exhibitions.
Laura Biggs, managing director of BBC Haymarket, said: “We are delighted to be working with The Ticket Factory. It makes enormous sense for us to be working with an agency who can help us understand more about our audience and therefore help us deliver more visitors to our shows.”
