Sprue Aegis announces new chief executive

COVENTRY-based Sprue Aegis, one of Europe’s leading home safety products suppliers, has announced the appointment of a new chief executive.

The firm has appointed Neil Smith to the role with immediate effect. Smith, who is based at the company’s head office in Coventry, reports to the board and his focus is on managing the group’s sales and marketing teams and the group’s operations, including logistics.

He replaces Graham Whitworth, who has relinquished the role of Group Chief Executive and remains Executive Chairman of the company.   
 
Smith, 43, has a background as a successful senior leader with strategic retail and brand experience gained at market leading blue chip, multi-channel businesses spanning Kingfisher plc (B&Q), Halfords Group plc, Home Retail Group plc and Boots Retail Group.  In addition, he has extensive knowledge and success of Far East sourcing, brand development and international retailing.  
 
Commenting on the appointment, Graham Whitworth said: “Neil’s addition to the senior management team significantly strengthens and extends our capabilities at a time when the business is well positioned for further growth and I am sure he will make a significant contribution to the business.”