Aston Martin expands operations in Northern Ireland to boost British success
WARWICKSHIRE sports car manufacturer Aston Martin is looking to grow sales in Northern Ireland following a £1m facelift to one of its senior dealerships.
The Gaydon-based firm said the move underlined its commitment to growing its British business.
The Belfast dealership is operated by the manufacturer’s long-term partner Charles Hurst and guests at the showroom’s opening night were treated to an exclusive display.
Guests at the event were also treated to a private viewing of the new Aston Martin DB10 which will be seen in the upcoming James Bond film Spectre. Also included in the display was Aston Martin Racing endurance veteran, the #97 V8 Vantage GTE, and models from the company’s current line-up, spearheaded by the DB9 GT.
Opened officially by Marcus Blake, Aston Martin Regional Director, UK, the new dealership benefits from a luxurious new and pre-owned showroom, dedicated aftersales team and a workshop staffed by Gaydon-trained technicians.
“As a result, both current and future Aston Martin customers from Northern Ireland and Ireland can continue to expect the highest levels of customer service,” said the company.
Blake said: “I’m proud to have been here to officially open Aston Martin Belfast’s new facility. Charles Hurst is a fantastic partner and we thoroughly look forward to welcoming new and current customers to their Belfast location in the near future.”
Michael Gimson, Senior Sales Executive, Charles Hurst Group, added: “The investment that we’ve made into this new dealership symbolises the strength of the relationship between ourselves and Aston Martin and we were incredibly honoured to showcase the Aston Martin DB10 as part of tonight’s display.”