Midven backs video broadcasting venture

BIRMINGHAM investment firm Midven, together with private funders, is backing a firm which is producing the latest in simple to use high quality video broadcasting technology.

Ludlow-based start-up Audux has has secured more than £255,000 of investment and is ready to roll out its product suite known as POBIT.
 
It was developed by technologists Claus Estrup Vesterskov and Thomas Sondrup and enables a venue, an artist or production company to produce state of the art, broadcast quality video content without the expense of a full outside broadcast unit.
 
Dennis Wright, Audux’s chairman, said: “I’m firmly of the opinion that the POBIT is game changing.  It will enable venues such as the smaller theatres and any artist to broadcast their play, opera performance or music concert to a large audience over the internet. 

“We’re not talking inferior streaming here, we’re talking about a high quality production direct to paying audiences via their PC, tablet or smartphone.  The theatre or artist controls the content, and who has access, so there’s a significant increase in copyright protection.”
 
Midven investment director Gio Finocchio said: “I was attracted to the business because of the list of prospects who are keen to sign up.

“I too, like all the prospects was blown away by the quality of the transmission; I thought you can only get this level of quality using a large and expensive costing production crew.”