Tool merchants equips new flagship store in Birmingham

A SPECIALIST tool merchant is expanding and opening a new flagship showroom in Birmingham.
 
ECA ToolFast opens its doors next Monday after agreeing a 10-year lease with London & Cambridge Properties (LCP) for a 3,858 sq ft showroom in Cheston Road, Aston.
 
The company, which already has outlets in Coventry, Newark, Stoke-on-Trent, and Leicester, has invested £180,000 in the new store, which will create four jobs.
 
Gary Baines, managing director of ECA ToolFast, said: “We have been looking at opening a store in Birmingham for quite some time and the showroom in Cheston Road is a really great location and design that suits us down to the ground. This will be our flagship store.”
 
He said the firm had spent the past six weeks getting the showroom ready.
 
Paula James industrial lettings manager, of LCP, said: “We’ve worked closely with the company to ensure that it is able to open its flagship store in Aston as quickly as possible. The unit is well located in an already popular trade counter location.”

Existing tenants on the site include Group HES and Mobile Windscreens.