Yorkshire agency creates ‘baring’ new brand
BRANDING and design agency 10 Associates has unveiled the new look packaging for Cott Beverages’ new natural soft drinks range – Bare All.
The Huddersfield-based agency was appointed by the non-alcoholic drinks firm, which has a factory in Pontefract, to update the existing packaging and reflect the ‘naked’ element of the drinks.
Jill Peel, creative director at 10 Associates, said: “We have developed the Bare All on pack personality with hand drawn fruit doodles, which show a hand picking the fruit, to instantly convey its natural freshness.”
She added: “We designed the fruit doodles to really grab the attention of customers and engage them with a combination of eye catching graphics and cheeky humour, which dares to Bare!”
The Bare All drinks range is now sporting its new personality on the shelves of Tesco and Morrisons.
