Appetising acquisition for Dr Oetker, as it picks up specialist baking company

Leeds-headquartered baking and cookery business Dr Oetker has acquired specialist baking business, Cake Craft World.

Dr Johannes Rosenthal and Georg Parsbo, UK Managing Directors for Dr Oetker, said they were excited to be investing in such a successful, specialist baking business with a relevant online presence for hobby and semi-professional bakers alike.

The pair added: “Our vision, in partnership with the current management team, is to encourage and enable the sustained growth of Cake Craft World and to further develop its unique and trusted identity.

“Dr Oetker can absolutely learn from such an incredible talented baking community. We intend to become more nimble, particularly when it comes to identifying the latest trends and techniques. By sharing expertise and knowledge, we want to create more and more cake moments for more and more consumers in line with our strategy.”

Cake Craft World Founding Managing Director, Linda Glaysher, said: “We’re a business that’s been passionate about baking for over 30 years. The support being offered by Dr Oetker will enable us to quickly develop and grow.

“We will become even better at developing baking trends, sourcing and supplying the latest products and brands and, showcasing the latest techniques – producing even more premium content for our loyal base of bakers.”