Agency round-up: Seven account wins for 21-year-old agency; Rural specialist partners with county attraction; Hat-trick of industrial sector clients taken on; and more
PR agency Robert Beaumont Associates has celebrated the firm’s 21st anniversary by winning seven new accounts.
The agency, which is based at Minskip, near Boroughbridge, has added commercial property agents DE Commercial; property developers Caedmon Homes and Kinrise; the Haworth Steam Brewing Company; Fullers Food; health and lifestyle specialists Clinova; and Mexborough Estates to its portfolio.
Managing director Robert Beaumont said: “It’s difficult to believe that it’s now 21 years ago since I left my career as a journalist to launch Robert Beaumont Associates. It’s a move I have never regretted.
“These seven accounts, which cover a number of sectors, fit in perfectly with our existing portfolio and we look forward to heightening the profile of our new clients in print and on-line across the Yorkshire region and beyond over the next 12 months.
“Like all PR agencies, we promise to deliver an unrivalled, quality and focused service. But, unlike some PR agencies, we actually deliver. As a former journalist in Yorkshire, I have an excellent set of contacts in the media at a local and national level and am used to hitting deadlines. This is invaluable in getting stories into papers.
“Our portfolio features clients who have been with us since the very start in 1998, which is unusual in a rapid turnover industry. The majority have been with us for at least 10 years. They are all successful Yorkshire companies and businesses who believe that imaginative and pro-active PR adds tangible value to their organisations.”
Other clients include property consultants Knight Frank and Dove Haigh Phillips; property developers Sterling Capitol, Glentrool Estates, Frank Marshall Estates and Edwin Woodhouse; York Handmade Brick Company of Alne, near Easingwold; the award-winning Wayside Holiday Park, near Pickering; and law firm rradar.
Eamon Fox, partner and head of office agency at global property consultancy Knight Frank in Leeds said: “Robert has an eye for a story and understands the property sector extremely well.
“It feel likes teamwork when working with Robert, which coupled with his enthusiasm and a tremendous network of media contacts, makes for a strategic and successful partnership.”
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Public relations agency, Garnet PR, is celebrating Christmas arriving early as it announces a partnership with leading Yorkshire attraction, Lotherton.
When the Leeds-based agency launched a few months ago, its founder Rhiannon Bates announced that it would focus on supporting rural tourism and lifestyle businesses locally and across the UK.
She said that to be appointed as the official PR partner for Lotherton’s biggest campaign of the year, and to support its activities over the festive season, is exactly the kind of partnership to top her wish list.
She added: “I’m delighted to be supporting Lotherton with their Christmas events this year, especially as the team have unveiled some amazing new experiences to really get the festivities going, including a fantastic new ice rink.
“I’m passionate about rural tourism and encouraging people to visit Yorkshire, especially its wonderful outdoor and heritage-led attractions. To help spread the word for an established family attraction like Lotherton at the most wonderful time of the year is exactly what Garnet PR stands for.”
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Leeds integrated agency Fantastic Media is celebrating after scoring a hat-trick of client wins in the industrial sector.
Woodcock and Wilson, Absolute Warehouse Services and Acumen are three Yorkshire based companies who have appointed Fantastic Media to help grow their businesses using marketing services.
Huddersfield’s Woodcock and Wilson has been designing, manufacturing and servicing industrial sized fans since 1973.
Fantastic Media will provide services including a re-brand, website refresh and digital marketing to strengthen Woodcock and Wilson’s global reputation and attract new clients.
The agency’s second new client is Absolute Warehouse Services, a third-party warehouse, storage and ancillary service company that has sites in Leeds and Wakefield.
It works with local, national and international businesses including Coca-Cola and Card Factory.
Services being provided by Fantastic Media include a brand refresh, video production, email, direct marketing, social media and website update in-line with the new brand.
Completing the hat-trick is Acumen, one of the leading providers of industrial site services and waste management solutions from its head office in Knottingley and sites across the UK.
Brand refresh, video production, PR, website design and digital marketing are being provided by Fantastic Media.
Andy Hobson, managing director at Fantastic Media, said: “All three new clients are established companies who wanted us to advise them on how to grow their businesses further using a strategic mix of marketing tactics.
“As with all our clients, we carried out detailed insight sessions to understand their businesses, what they do and what they want to achieve before creating clear plans with measurable results.
“It marks an exciting time for us because the agency is growing rapidly as underlined by these three client wins along with us providing more services to existing clients.”
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A new marketing company has launched in Yorkshire, which will provide precision marketing services to business around the UK.
Founded by Jonathan Billing, who has over 17 years’ experience in marketing, Razor Marketing is set to help businesses who have limited or no internal marketing expertise and need support with the development and delivery of a marketing strategy, and companies with established marketing teams who require assistance with project work, training or staff cover.
The agency has particular expertise in B2B marketing in a wide range of sectors, including technology (IT and software), hospitality, health and safety, food safety, finance and accounting, customer service and telemarketing and business services.
Services offered by the agency include marketing health checks, market sizing and customer profiling, brand development, digital optimisation, lead generation, sales enablement, thought leadership and PR, system and process improvement, team development and training.
Billing said: “We are delighted to announce our official launch. Razor’s pedigree comes from our staff, who have previously worked within senior marketing management roles for a range of businesses. This experience and knowledge enables us to give expert direction on marketing and sales strategy.
“We can assess, plan and support marketing functions, providing as much assistance as necessary, and we can either work on a retained or per project basis.
“One of my key objectives was to create a marketing agency, built on ‘client side’ industry knowledge and experience, that was not afraid to challenge established ideas and give an honest assessment of a situation.
“I’d encourage any business who is looking for marketing support to get in contact with our expert team.”
