£300,000 investment at leisure homes company

Despite COVID-19 causing turmoil in the holiday home and lodge industry, an East Yorkshire business has made another major investment in its future.

In February, Victory Leisure Homes launched its Lakewood Lodge holiday home at the Caravan, Camping and Motorhome Show 2020.

Now, the business is following this up by spending more than £300,000 on creating a visitor experience and park-themed showground at its Gilberdyke base.

Using mood boards, 3D digital technology, and a range of interior fabrics, the visitor experience will enable customers to bring their dream holiday home to life before their eyes in virtual reality.

It will also double as customer hospitality facility and will be complemented by a showground currently being built near the entrance to the factory.

The showground will display eight luxury holiday homes and five lodges in a landscaped setting.

Managing director, Gary Corlyon, said: “We’re always grateful when customers and potential customers take the time to visit our factory and we want to repay that by giving them the best experience the industry has to offer.

“We want customers to play an integral part in creating the products they are buying from us and we want them to see just how spectacular our holiday homes and lodges look in a park setting.

“This is why we have set about creating this ambitious project; so customers can play an interactive role in what we are doing, and also to give them confidence that when their holiday homes and lodges arrive, they will be absolutely stunning.”

Victory Leisure Homes is part of fifth generation family firm, JR Rix & Sons, which turns over around £500m per year.

Corlyon said it was this backing that has enabled the business to continue to invest despite the challenging conditions.

“Clearly this is a difficult time for the entire industry; the parks, the manufacturers and our supplies,” he added.

“But we’re in the unique position of having well-funded backers in Rix, which means we can continue to invest, focus on the future, and emerge from this crisis with innovative and unique products and experiences that have the capacity to really wow our customers.”

Work on the project is expected to be completed by August this year, COVID-19 permitting.