Start-up seeks to disrupt estate agent model

A property expert has set his sights on revolutionising the Yorkshire housing market with a new estate agency model for a post-lockdown world.

Rezee, which first launched two months ago as a response to changing market needs brought on by the pandemic is the brainchild of George Beercock and his business partner Fran Bradley, who have a combined 25 years’ experience in the Yorkshire property industry.

The concept of the business aims to disrupt the traditional market by offering sellers a risk and cost free process, which includes no fees or commission to list and market a property. Instead the buyer is required to confirm their commitment with a non-refundable reservation fee and all house sales need to complete within a maximum 60-day period meaning that both parties are fully committed to a swift sale.

Beercock, explained more about the business mode, “Selling a house can be an extremely stressful experience and when you take into account that one third of house sales fall through, sometimes just days before completion, then it is clear that the traditional model is in need of a re-vamp.

“The industry has been in need of a shake up for many years and the current post-lockdown climate has accelerated the need for this new approach. We genuinely believe that this model could completely revolutionise the way that people in the region buy and sell houses. Placing the onus on the buyer to provide a genuine commitment to the sale, significantly reduces the risk to the seller. Whilst working to a fixed timeframe reduces any uncertainty on completion dates for all parties and ensures that the process doesn’t drag.

“Taking our combined industry experience, from both the traditional estate agency world and house auctions, as well as our unparalleled local market insight, we are offering a hassle-free, stripped back approach to home buying that consumers have been crying out for. We are excited to see sellers in the local area embrace what is undoubtedly the future of the industry.”