Acquisitive advisory firm expands north of the border

Progeny has acquired Ayrshire-based financial planning practice Affinity.

The deal for the firm which was established in 2008 and employs five people will allow Progeny to continue to extend its multi-disciplinary professional services offering in Scotland.

Neil Moles, CEO, Progeny, said: “We’re proud that Affinity have chosen to join the Progeny business. We share a similar mindset when it comes to looking after our clients and we are transparent and consistent in the rationale behind our business decisions.

“We are seeing more and more deals announced in the financial advice sector where what’s good for clients seems to be a secondary concern for the parties involved, and where profits and shareholders are prioritised. This is not our aim and never will be. We have a clear philosophy for growth, and clients – existing and future – will always be at the heart of this.

“We look forward to welcoming Affinity and their clients into the business and offering them the chance to benefit from a vast range of additional professional services to meet their legal and financial needs.”

Shona Barr, managing director, Affinity, added: “Affinity was established from my desire to create an honest, plain-talking, financial planning business, without the typical constraints of the corporate world. Our approach has always been broader than that of a traditional firm, with our key aim of making a positive difference to peoples’ personal and financial lives and to inspire them to live life as they desire.

“It’s our continued commitment to this approach that has informed our decision to become part of Progeny. It’s clear they have a very similar client-focused attitude and a more extensive service will be possible thanks to the addition of investment management, tax and legal services.”

A team from Progeny’s corporate legal department acted as legal adviser to Progeny on the transaction.

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