Morrisons aiming to put entrepreneurs on the fast-track to success

X The Business Desk

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Bradford-headquartered supermarket chain Morrisons is providing entrepreneurs a fast-track route towards selling their products in its stores via a new scheme – “Growing British Brands”.

It will give firms the potential to sell their goods in all 497 Morrisons stores, along with listings in other parts of the business such as, Food Boxes and wholesale channels like Amazon.

Morrisons will also offer promotional plans and favourable payment terms.

The supermarket has lined up experts who will offer successful applicants to the programme advice and support on every aspect of retailing, from production to packaging and marketing and logistics.

Entrepreneurs selling items ranging from food and drink to beauty and homewares can apply to the programme via the “Supplying Morrisons” link at

Morrisons CEO, David Potts, said: “Morrisons started with just one shop over 100 years ago and is now one of Britain’s biggest retailers.

“We know and understand the entrepreneurial spirit and want to play our full part in helping the next generation of British brands quickly reach national distribution.

“For too long, small businesses have lacked the opportunity and perhaps confidence to scale up a great idea capable of supplying hundreds of stores at serious volumes.

“We hope this programme can provide the support, guidance and confidence for great brands with great products to lift their horizons, to think big and to reach new customers all around Great Britain.”

The supermarket this week announced a successful first quarter of the year and predicted two strong years of growth as like for like sales increased 4.7%.