Agency roundup: Wolfstar; Alchemy Media; connective3; and more

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Leeds-based PR agency, Wolfstar, has become the retained agency for new British homeware and accessories brand Green & Heath following a competitive pitch process.

The new Bristol-based lifestyle brand, which was founded by entrepreneur Ellen Green at the beginning of 2020, has appointed Wolfstar to deliver an integrated B2C and B2B PR and social media strategy.

Using Wolfstar’s knowledge and experience in the homeware sector, the team will launch Green & Heath’s first ever Christmas Collection along with its newly released William Morris Collection, which incorporates heritage patterns from the much-loved British textile designer.

Activity will also include a focused social media strategy for Green & Heath, designed to expand social presence, build an online community and develop the brand’s social tone of voice.

Ellen Green said: “We were really impressed with Wolfstar’s pitch, their experience in the industry, passion and genuine enthusiasm really came through in the ideas and the way they presented them – they were head and shoulders above the other agencies we saw.

“With their creativity and proven success within the homewares sector, we are all very excited to see what they can do for Green & Heath.”

Wolfstar director, Claire Lomax, added: “Green & Heath is a wonderful client for Wolfstar and we’re over the moon to be working with them.

“Their products are stunning, their inspiration, values and ethics shine through in every single piece.

“Homewares is an industry we understand and where we excel, we can’t wait to get started and to do a fabulous job for them.”


Harrogate’s Alchemy Media has confirmed a trio of new hires.

El Long has joined the agency as planning director, Georgia Foster as account manager and Becca Keenan as media assistant.

The new appointments bolster the Alchemy client service team, as the agency gears up for growth.

Bridget Moore, founder, said: “I’m delighted to welcome El, Georgia and Becca to Alchemy.

“These are three fantastic hires for the business, providing further strength and depth to our team as well as creating some headroom as we experience increased demand for our skills and services.”

Long brings over 25 years’ media planning, buying & sales experience from roles at PHD, Chrysalis Radio, Dentsu Aegis and Mediaworks.

Her role will encompass strategic planning across key accounts in addition to working across pitches and business development.

Foster joins from a role in the AV team at Dentsu in Leeds, planning and buying across broadcast, radio and digital channels.

Keenan returns to media following a stint working within the creative agency sector.

Long said: “Alchemy have a refreshingly honest and straightforward approach which runs throughout the business, and some fantastic clients on their roster which I’m really enjoying getting to grips with.

“It’s great to join at such an exciting time of growth for the agency and I’m looking forward to playing a central part in that.”


Digital performance agency, connective3, has appointed a new head of SEO, following a series of organic client wins.

Since launching in 2019 the agency – which is based in Leeds, London and Manchester – has grown rapidly reaching over 60 staff in under two years of business.

Jamie White joins connective3 to head the agency’s SEO offering and help further the extensive growth it has seen across the last 20 months of trading.

He arrives with previous experience working within Search Laboratory and Modo25.

He said: “I’m really excited to be joining the team at connective3 to help drive the growth of the SEO offering.

“The credentials of the agency are clear to see with some excellent results having been delivered through top quality SEO strategy, Digital PR and Content work over the past couple of years.

“I hope that the experience I’ve gained throughout my career will complement the already strong team here and push us on to the next level.”

connective3 technical and analytics director, Alan Ng, added: “The head of SEO role is a key strategic hire for c3 and we’ve taken our time to ensure we found the right candidate.

“We believe Jamie is that person and he will help to spearhead our next phase of ambitious growth with the rest of the team.

“His experience speaks for itself and I’m sure the team and clients will be just as excited to work with him.

“c3 has more than trebled in size over the past year, thanks to the efforts of the team, providing clients with unrivalled digital performance and service and we don’t plan on slowing down.

“The appointment of Jamie will allow us to build upon our existing framework and accelerate forward. We’re just getting started.”


Opus Trust Communications, an omnichannel communications specialist headquartered in Leicester, has extended its PR and content marketing agreement with Open Communications, a PR agency in Yorkshire.

First appointed to work with Opus Trust Communications in 2019, Wakefield-based Open Communications put in place a press office function for the brand to deliver press materials, media relations, content marketing and social media support.

As well as increasing the profile of the company within relevant local and sector specific media, through the agreement, Opus Trust Communications has also built a strong community online and has visibility and engagement across social channels.

With a five-year strategy in place to become a £100m turnover business, Opus Trust has extended its agreement with Open Communications, positioning the agency as an extension of its marketing team.

Director of Open Comms, Lindsey Davies, said: “The relationship we have built with the team at Opus Trust is a true representation of how we work. It’s a team effort and we know that we can secure stronger results and deliver greatest value when this is the case.

“We are really pleased that Opus Trust has extended our contract and we look forward to being an important part of their journey as they continue to move towards achieving their ambitious targets.”

Head of marketing and bids at Opus Trust Communications, Gail van Dijk, said: “One of the reasons we appointed Open Comms was their approach to working with and not for their clients. That resonated with us. It showed us they were invested in our business, not just here to deliver a process.

“We have achieved a lot over the last three years and are excited to see what more we can do now we have an extended contract in place.”