Hotels operator looks to capitalise on remote working revolution

Village Hotels in Leeds aims to drive increased revenue and visitors through its ‘VWorks’ coworking facilities, after agreeing a partnership with Swurf – a new venue sourcing app that connects remote workers with spaces to work in.

With the app able to unlock additional revenue streams by increasing remote working bookings to hotels, restaurants, bars and other hospitality venues, the partnership will enable Village Hotels in Headingley and Morley to connect with Swurf’s UK subscribers.

For the end business user in Leeds or those visiting the city, the app will enable them to locate, book and access discounts from approved host venues that welcome them to work.

A key aim of the app is to help support the mental health of employees across a range of sectors, by encouraging them to use hospitality venues in their local area and reconnect with friends, clients or colleagues.

Nikki Gibson, founder and director of Swurf, who has worked in the events and hospitality sector for over 20 years, said: “We believe our innovative app is a real game-changer for the local hospitality sector and what better business to partner with than Village Hotels in Leeds.

“We know our subscribers will really welcome the vibrant remote working environment and professional facilities the hotel has to offer.

“Swurf is still in its infancy but is rapidly expanding across the UK as new subscribers and host venues come on board daily.

“Welcoming Village Hotels to the app provides a clear blueprint for other hospitality venues across Leeds, that struggle to utilise and maximise revenue opportunities within its remote working spaces.”

Jamie Hunter, VWorks business ambassador for Village Hotels, added: “Swurf’s entire ethos and aim to connect a growing community of entrepreneurs, freelancers, home and remote workers with hospitality venues like ourselves, makes them the perfect partner.

“Through our VWORKs initiative at our hotels in Leeds, we’ve invested heavily in transforming our venues into a really attractive alternative to home working.

“With more local businesses needing greater workplace flexibility for their employees, our hotels are tailored to provide hot desks and private meeting pods through to collaborative presentation facilities.

“This is underpinned by the unique business community we’ve been able to create in Leeds via regular networking events and seminars.”