Retail group relaxes with hammock brand distribution deal

Following a multi-million pound investment deal earlier in 2021 between retail group YOLO and hammock brand Amazonas GmbH, YOLO has been appointed official UK distributor for Amazonas.

YOLO, which was founded in 2014 on a kitchen table in North Yorkshire, has grown into an online retail group which owns and operates at least eight brands that sell to over 48 countries.

Scott Woodhead, YOLO founder, said: “We see hammocks as a growing garden category over the next few years, as the sector faces growing costs, quality, and supply issue sourcing garden furniture from China.

“Our hammocks and range of garden furniture are manufactured in Europe, to German standards so they’re built to last.”

Richmond-based YOLO has just invested in a new warehouse facility and the business plans to create 30 new jobs this year.

As many retailers are struggling to source garden furniture stock and facing rising logistic costs, the latest deal means the company can offer retailers the full product range from its warehouse, and access to quick deliveries directly from the Amazonas factory in Europe.

Matthias Saul, Amazonas GmbH president, added: “We are excited to announce YOLO as our UK distributor for Amazonas.

“With our close working relationship and shared interest, we feel this marks an exciting chapter for our hammock brand in the UK.”