BID to bring visitors back to the town centre

Sara Ferguson

Harrogate Business Improvement District has launched a month-long initiative to bring visitors into Harrogate town centre to shop, eat and drink.

Over the next four weeks shoppers can redeem deals via the LoyalFree app, with those who redeem the most having the chance to win a number of exciting prizes, including Turkish Baths vouchers and a Harrogate Town Hospitality package.

Harrogate BID chair Sara Ferguson said: “The aim of our Shop Local Win Big campaign is to bring people into Harrogate town centre, where they can pick up a number of fabulous deals, and also be in with a chance of winning some great prizes.”

The LoyalFree App promotes deals, trails and events in Harrogate and allows BID levy payers to upload special offers, completely free of charge.

Ferguson added: “For those coming into town, be it residents or visitors, the LoyalFree app is free to download and incredibly easy to use. Since we launched LoyalFree in June 2021, there have been just short of 1,000 interactions each week. It’s great for shoppers and great for businesses.”

Businesses participating in the Shop Local Win Big campaign include Hustle & Co, Infinity & Co, Crew Clothing, Sophie Likes, Richard Grafton Interiors, and Gron Kafe.

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