Marketing agency merges four brands and invests in new office space

Leeds-based marketing agency, Halston Marketing, is reinventing itself with a complete brand refresh that will include colliding four different brands under one umbrella.

Halston Group will comprise RegTech Talks, Sustainability Partnerships, Mercury and Halston B2B.

This group of companies will aim to enact change in highly technical industries.

Halston B2B will be the marketing agency at the core of Halston Group. Surrounding it will be regulatory compliance initiative RegTech Talks and co-owned brand Sustainability Partnerships which is accelerating the sustainability agenda in the NHS.

To add to this, Halston Group will introduce an entirely new brand, Mercury, which aspires to create disruptive and thought-leading events.

Georgia Halston, Group CEO, said: “We’re really excited to be pulling all of our brands under the Halston Group umbrella, with our recent growth and acquisitions, and with the complementary nature and overlap of all of the services, it made sense to move to the group structure.

“We couldn’t have made it this far without the support of our amazing clients both nationally and internationally and we look forward to growing alongside them with Halston Group.”

The business works with an array of clients including, glass manufacturer Allied Glass, Ed-Tech Every and global logistics leader Aramex.

Halston Group has set itself ambitious targets for growth in 2022 and has achieved two client acquisitions in the first quarter.

To mirror the growth of the brand, the group has invested in a new office space and hired two more team members to assist with increasing demand.

Ella Keeler will be joining the content and social team to help service an array of clients with technical content creation and social media management. Amy Mosley is the latest addition to the account management team and will be managing two of Halston B2B’s newest clients.

Keeler said: “Coming from a fashion background, starting at Halston Marketing has opened my eyes to the amazing world of marketing.

“In my role, I’m typically responsible for social and content, but I’ve learnt so much within other aspects too, in only a short amount of time.

“I cannot wait to grow in my marketing career whilst being a part of the exciting journey Halston Marketing is on.”