Revamped HQ and studio unveiled for pet accessories brand

A new office space and studio has been created for Leeds-headquartered business Pawsome Paws Boutique.

The work was carried out by fellow Leeds firm, interior design specialist Design Tonic.

Having advanced from being a bedroom-based start-up, Pawsome was on the hunt for a space which met its growing needs and encapsulated its distinctive business personality.

The design includes an eye-catching feature breakout area with customised booths which doubles up as a content filing area, a pink kitchen, a photography and filming zone, a boardroom with a demo store set up and a large expansion space for the growing team. 

Pawsome is currently a 15-strong-person team and has been growing since securing several lucrative contracts, including Pets at Home and John Lewis. 

Design Tonic founder, Amanda Cook, said: “Pawsome had a clear vision around the office. Sophie their founder is really creative and it’s been a pleasure collaborating with her.’

“The new space is a pink, dog-friendly slice of office heaven. We didn’t hold back on making this a sugar-sweet space using pink right through to the kitchen and partitioning. The work booths act as a perfect filming spot for content and we also created a photography studio.

“This has been a big investment for Pawsome who are supplying brands such as Pets at home and John Lewis and will help them on their fantastic growth path. We’re confident their new space can take them to the next level.”

Cook added businesses are increasingly on the lookout for inventive ways to pitch to clients, noting that cutting-edge office design has never been more vital. 

She said roof top bars, yoga studios, golf simulators and bespoke presenting spaces are just a few upgrades businesses are considering to help boost staff wellbeing, retain existing employees and attracting new ones.

Pawsome Paws Boutique director, Jason Chesman, said: “It’s a big investment into the future of our brand, but an essential one that will help our growth.

“No matter what our warehouse size becomes, this will always remain our base. It’s been important to work with Design Tonic to have a space to inspire creativity but also with a purpose-built layout to support future growth.

“Going forward, we have lots of exciting plans for 2023 through to 2024. We’ve been lucky to secure an extension of allocated stores with key retailers such as John Lewis and Pets at Home and have a new pet and homeware collection landing in the summer.’

“We’re also launching our community and locality programme this year, to look after our loyal following and bring those people together.”