Outdoor advertising operator plants its flag north of the border

Leeds-based outdoor advertising operator, 75Media Ltd, has expanded into Scotland with the acquisition of 122 new billboard sites, including Scotland’s largest roadside advertising structure, the M8 Tower in Glasgow.

The company’s growth comes as part of its long-term partnership with Wildstone, a UK and Europe provider of outdoor media infrastructure.

As well as Glasgow’s iconic M8 Tower, 75Media will now operate advertising at the Edinburgh Airport Tower.

It is also launching its Scotland billboard portfolio across the Glasgow and Edinburgh areas. The acquisitions are expected to generate revenue of around £5m for the operator.

Managing director, Paul Inman, said: “This is a pivotal milestone in our growth strategy and will be instrumental in us realising our goal of becoming the number one billboard advertising network for brands in the UK.

“This new Scottish network will enable us to become a dominant player in the Scottish out-of-home (OOH) market, with more sites still to come.

“It is an incredibly exciting time for us as a company and also a great honour to be taking on these prestigious sites, and we look forward to working with agencies and brands of all sizes across Scotland to help tell their stories.”

Founder and CEO of Wildstone, Damian Cox, added: “We are pleased to have extended our framework agreement with Paul and his team through this Scottish expansion.

“75Media represents a platform of exceptional media assets which we are excited to help grow rapidly.

“Their sales strategy is extremely interesting and shows how driven businesses can exceed revenue expectations without always relying on the mainstream agency model.

“We believe that digital out-of-home advertising is still very much in its infancy in the UK.

“Both broadcast and the premium side of the market will see significant growth and innovation within the next five years and we at Wildstone are excited to be spearheading that with our tenant base.”

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