Content marketing specialist hits the ground running

Experienced marketeer Phil Leather, former head of digital at Gusto Italian, has established digital marketing agency Good n’ Proper.

The Leeds-based agency launches with a five-strong team and a roster of leading brand clients which include Cauldron Foods, Puratos and King Pins Bowling.

Leather founded the agency after completing an acquisition of Parallax’s marketing department, where he was head of marketing, and splitting it from the rest of the digital consultancy, experience design and software engineering business.

Good n’ Proper specialises in content marketing, paid media and marketing strategy and launches with six established clients.

Leather said: “Having worked both in-agency and in-house, it’s my fundamental belief that the best approach to marketing is an honest, straightforward one. In the current market, this approach has never been so important.

“Our way isn’t to be disruptive or claim that we’ve invented a brand new way of doing things. It’s actually the exact opposite: being ‘extra ordinary’ centres on doing the tried-and-tested fundamentals of digital marketing, and doing them well. It’s an approach that we know works.

“I’m extremely fortunate to have a talented team in place from day one and to already be working with some amazing brands and household names. We’re excited about the future and can’t wait to see where the Good n’ Proper journey takes us.”

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