Agency roundup: Prohibition; Something More; Ponderosa; and more
Specialist PR agency, Prohibition, has been appointed by CAMBOZOLA®, a blue soft-ripened cheese brand, and part of the Käserei Champignon Hofmeister portfolio.
The Bavarian cheese brand has challenged Prohibition to help increase its awareness as a brand, rather than just a cheese type, as it prepares to focus on expanding its product offering beyond own-label listings.
Prohibition’s remit will cover a strategic trade and consumer press office supported with creative PR campaigns for the whole brand portfolio, with the objective of increasing brand awareness and shifting consumer consumption occasions from the seasonal cheeseboard to an everyday indulgence.
The Leeds-based agency will also support with a programme of social media storytelling and influencer engagement, to reinforce the brand’s credentials and help reposition Cambozola to a more experimental foodie audience.
Dominique Delacour, head of UK marketing strategy at Tom Walker and Sons, said: “Cambozola® has been delighting cheese lovers for decades, but we know there’s still huge untapped potential in the UK market.
“It’s a really exciting time for our brand, with multiple launches in the pipeline, so now is the perfect time to partner with an agency to support us in building the brand’s profile.
“We are thrilled to onboard Prohibition as our PR partner and having access to their communication and sector expertise will enable us to reach a wider, more targeted audience, so more people can experience who we are and what we do.”
Chris Norton, founder of Prohibition PR, said: “Adding the Käserei Champignon Hofmeister team and their brands to our client roster is a real coup for us, and we’re pleased to be adding them to our F&B portfolio.
“The product range is truly distinct and innovative and we’re looking forward to delivering results for the team.”
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Brand studio, Something More, has helped climate NGO Global Witness undertake a full rebrand.
Global Witness was founded in 1993 and is based in London, with offices in Washington D.C., Brussels, and São Paulo.
Historically, the organisation investigated all manner of corporate wrongdoing – most famously, its work formed the basis of the Hollywood movie ‘Blood Diamond’.
But now its work focuses on deforestation, fossil fuels, land and environmental defenders, critical minerals and the role of Big Tech in civic space.
Its purpose is to expose how the industries fuelling the climate crisis are profiting from destruction and ensuring that the voices of those on the frontlines are heard.
Leeds-based Something More accepted the brief in early 2024 to help Global Witness define and articulate its purpose, voice and visual identity to create a better platform for campaigning.
Stephen Woowat, creative partner at the studio, said: “Our role was to ensure the brand always worked in service of the real human story.
“The new identity reflects the ongoing work Global Witness does to help expose the issues that matter. We needed to help Global Witness become a universal and recognisable symbol for ‘see and speak the truth’.
“A key element of the rebrand was respecting the urgency of the climate crisis: not by trying to shout loudest, but ensuring evidence drives everything they do.
“This gives it impact as a campaigning brand, whether that’s talking at COP, to governments, or through social channels.”
Ana Zarraga, director of external Engagement at Global Witness, said: “Our new brand captures the essence of Global Witness as a modern, hard-hitting, investigative campaigning organisation.
“It stands us in good stead as we accelerate our ambitions in the face of the worsening climate crisis.
“It’s vital that we have the tools that allow us to expose the mechanics of how industries are profiting from climate breakdown, while also platforming our partners around the world whose voices need to be listened as we work towards climate justice.”
Simon Morrow, strategic partner at Something More, added: “Too often in our world, branding is reduced to a decorative marketing layer.
“It’s been a privilege to help Global Witness, as they understand the brand goes right to their core as a manifestation of who they are. We hope the new brand will be a helpful catalyst in their fight for our future.”
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Leeds-based brand and communications agency, Ponderosa, has developed a marketing campaign for home appliances business Russell Hobbs.
Tasked with creating a marketing campaign for the brand’s product, the Calm Kettle, Ponderosa, in collaboration with Tungsten Media, used virtual production software and AI to bring Russell Hobbs’ concept to life.
The CalmTM Kettle, whose design originally derived from AI, reimagines the everyday boiling experience; integrating gentle coloured lights, optional soothing sounds and quiet boil technology, to create a more tranquil and immersive moment.
Jon Workman, creative director at Ponderosa, said: “Virtual production was at the heart of our creative approach.
“We wanted to push creative boundaries by exploring how we could generate abstract visuals, seamlessly merging a virtual kitchen with real-world propping and people.
“We captured this all via a motion control robot which allowed us to craft a 3D space where the physical and digital worlds coexist, which we then enhanced with AI-generated creations.”
Alastair Scott, brand manager at Russell Hobbs, added: “We wanted a campaign that did justice to the products originality and ingenuity.
“With Ponderosa’s boundary breaking creative vision and Tungsten’s pioneering production work, this campaign undoubtedly measures up to the unique nature of our brand new Calm Kettle, and our reputation as an iconic British innovator.”
To support the consumer launch, Ponderosa has implemented a multi-channel campaign, including out-of-home placements, video on demand content, radio advertisements, programmatic assets, and a suite of social assets for Meta, Pinterest, and TikTok.
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Independent leasing, vehicle outsourcing and fleet management provider, Zenith, has appointed digital marketing agency Wolfenden to spearhead a new organic search strategy across SEO and Digital PR.
Wolfenden has partnered with Zenith to implement a multi-channel approach to continue to assist with its goals and amplify its voice within the sector.
Since the start of the partnership in summer 2024, this multi-channel approach using search engine optimisation (SEO) and digital PR strategy has already helped the brand see improvements, including increases in visibility, market share, organic sessions, and keyword rankings.
Peter Kersbergen, interim marketing director at Zenith, said: “As we continue our commitment towards eliminating tailpipe emissions in the UK, we needed an agency to help bring our mission to a wider audience.
“Wolfenden have really impressed us with their strategic lens, exciting Digital PR ideas, expert SEO abilities and personable team vibe.
“There is real chemistry between our two teams, and they are the obvious choice to help us grow our presence and maximise our marketing output.”
Meghan Burton, operations director at Leeds-based Wolfenden, added: “Zenith’s mission is an admirable one, working towards a more eco-conscious future on our roads, and our team has been so excited to work with a brand who have such an important message.
“We have already seen improved visibility and an increase in market share in the few short months since we started and can’t wait to see the other roads we’ll travel together.”
