Scandinavian homeware brand counts down to city centre store launch

Søstrene Grene, a Danish homeware brand, is to open its first Yorkshire store in Sheffield city centre this summer.

The 5,600 sq ft shop will be in Grosvenor House on Cambridge Street – part of the Heart of the City development scheme led by Sheffield City Council and its Strategic Development Partner, Queensberry. The opening date is set to be confirmed soon.

Joining Weekday, Monki and Marmadukes on the ground floor of the flagship office building, the Sheffield store will add to Søstrene Grene’s growing portfolio across the UK, which includes outlets in Manchester, Nottingham and Derby.

Founded in Denmark in 1973, Søstrene Grene offers a range of Scandinavian-designed products – including home accessories, gifts, kitchenware, stationery, interior furnishings and more.

The brand now boasts stores in 16 countries, enjoying success in Denmark, Germany, Norway and France, as well as expansion across the UK.

CEO and co-owner, Mikkel Grene, said: “We are very happy to be opening a store in Sheffield, as we have been wanting to trade here for a while.

“We always strive to offer our customers beautiful experiences when they visit a Søstrene Grene store.

“We wish to contribute with a completely new shopping experience, and we cannot wait to invite our new and existing customers inside.”

Jonathan Cooper, UK Joint Venture Partner at Søstrene Grene, comments: “We’re so excited to be opening our first Yorkshire store this summer.

“The Heart of the City is the perfect location for our brand to introduce its affordable price points, aesthetic designs and unique shopping experience to the people of Sheffield.”

Councillor Ben Miskell, chair of the Transport, Regeneration and Climate Policy Committee at Sheffield City Council, said: “It’s a fantastic brand and we’re thrilled they want to become a part of our city, and the wider region too. I’m sure it will be a hugely popular addition to the city centre.

“Attracting the brand’s first store in Yorkshire is exactly what we want to see in the city centre – our investment in Heart of the City starting to unlock new businesses and jobs.

“With many more elements of the scheme opening later this year and early 2024, momentum is certainly growing and this will be just one of many exciting announcements over the next few months.”

Alex Hyams, senior asset & leasing manager at Queensberry, added: “Søstrene Grene is a brand that we earmarked for Heart of the City very early on.

“It is a brand of real quality and reflects what we’re trying to achieve with Heart of the City. The homeware sector is booming right now and Søstrene Grene’s dynamic customer experience will complement the likes of Weekday, Monki, Marmadukes, The Furnace and Radisson Blu perfectly.”