Agency roundup: Enjoy Digital; Fusion Unlimited; Northern Artillery; and more

Brompton Bicycles, a manufacturer of folding bicycles, has chosen digital experience and performance agency, Enjoy Digital, as its partner for Conversion Rate Optimisation (CRO).

This partnership aims to enhance e-commerce performance and drive growth for the British bicycle brand.

As Brompton continues to evolve and expand its global reach, digital experience has become a key focus for the company.

Leeds-based Enjoy already works with a number of global and national brands including Valspar, subsidiary of the world’s biggest paint manufacturer, Sherwin-Williams, Northern Trains, House of Rohl and Cloud Nine, to significantly increase digital performance and growth. 

Si Muddell, growth director at Enjoy Digital, said: “We are super happy to be working with Brompton, an innovative brand that I’ve held a personal interest in for years now.

“With ambitious global goals, passionate people who care deeply about their products, and the opportunity to add genuine value towards their success, we can’t wait to see where this journey takes us. Exciting times ahead!”

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Lanes Group plc has appointed Leeds-based performance marketing agency, Fusion Unlimited, to spearhead its digital presence across core performance channels including paid media and SEO.

With three branded companies, several specialist divisions, and an operating network spanning the UK, Lanes Group is the UK’s largest drainage contractor and a fellow Leeds business.

Fusion Unlimited was chosen to support the search marketing team at Lanes Group’s digital channels including paid media, content, and tech SEO, as well as a site migration and relaunch project.

Haylie Orton, head of bids & marketing at Lanes Group, said: “The whole team at Fusion is easy to work with. They have gone to such lengths already to understand us as a business and our position.

“And they are great at what they do – their success as an agency speaks for itself.”

Katie Harling, joint managing director at Fusion Unlimited, added: “We have loved starting our relationship with Lanes Group plc.

“They have made the onboarding process a dream, and we’re so excited to continue working with the team.”

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Creative and digital production agency, Northern Artillery, has completed a re-brand of imagesound, an in-store experiences provider to the retail and hospitality industries.

Now operating in over 160 countries across the globe, the firm appointed Leeds-based Northern Artillery to create a new identity that better reflects its prominent market positioning by focusing more clearly on the influence and energy of music across all it does.

Dan Jackson, creative director at the agency, said: “Working with an incredible home-grown success like imagesound is a real privilege.

“It’s a great company with creativity at its core, a business which depends on the talent of its people and their ability to identify what clients and their customers really want to see and hear.”

“In this respect, there’s real understanding and a definite parallel between imagesound and our own business – which is why the relationship worked so well and why the identity we’ve created will give them the confidence to pursue even further growth.”

David Whittaker, global creative director at imagesound, said: “The whole team at Northern Artillery has been fantastic to work with, demonstrating a remarkable understanding of our objectives and proposition from the outset and translating them into a visually stunning, cohesive brand strategy.

“Their professionalism, creativity, attention to detail and willingness to accommodate our needs really stood out.

“We’re thrilled with the re-brand and website and look forward to collaborating with them further in future.”

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Ben Ducker

Marketing agency IMA-HOME, which is headquartered in Leeds, has welcomed three new hires in the UK, including ex Journey Further executive creative director, Ben Ducker.

Also in the UK, the agency has taken on Myfanwy Kramer and Adam Savva.

Ducker, who will be based in Leeds, has 14 years’ experience in advertising creative, production and directing, across brands including Ben & Jerry’s, O2 and EasyJet. He has worked for VCCP, Rascal, and most recently Journey Further.

At IMA-HOME, he will work across clients including Jet2.com and Jet2holidays.

Global executive creative director, Simon Long, said: “We’re fuelled by best-in-class creativity and content, and having Ben join our creative team will provide huge benefit to our integrated clients.

“Ben’s experience in global brand campaigns, new tech and expanding media will help to drive stand-out campaigns and new growth opportunities, across the work and across the world.”

In the Channel Communications team, Kramer joins as PR account director.

She brings a wealth of experience having previously worked at Manifest Group, fashion PR agency Science Magic Inc and boutique luxury lifestyle PR agency, Aisle 8.

She has worked with an impressive selection of brands including Apple, Ferrari and Topshop. Kramer will continue to grow IMA-HOME’s existing PR offering from the Leeds HQ.

Also within Channel Comms, London-based Savva joins as social content art director.

Coming from social media lifestyle network, JOE Media, he has worked with a range of clients including Tango, Nintendo and Carling.