New preferred operator confirmed for waterpark attraction

A well known North Yorkshire leisure company has been named as the preferred operator of Scarborough’s Alpamare Waterpark.

Council officers are now working with managers at Flamingo Land, which is based near Malton, to agree terms to get the attraction reopened to the public in time for this year’s core summer tourism season.

Members of North Yorkshire Council’s executive made the decision to appoint Flamingo Land following a three-week exercise to search for potential operators. 

Councillors were told that the business has committed to opening the park this summer until November when operating costs and plans for the winter season will be reviewed.

Deputy leader, Councillor Gareth Dadd, said: “We are happy to be able to announce that Flamingo Land is our preferred operator. 

“As a council, we never intended to run this ourselves but instead to find an operator with the right expertise to take it on and get it reopened for the summer season.

“It is a key visitor attraction on Scarborough’s North Bay and makes a telling contribution as a commercial tourism venture. It is great to be looking to work with a well-established, local and trusted operator.”

Flamingo Land’s chief executive and owner, Gordon Gibb, said: “This is an exciting new venture for us. It’s a big challenge for us but we are always up for a challenge at Flamingo Land. We aim to get Alpamare open to the public again in July.”

North Yorkshire Council took possession of the site in December last year when the waterpark’s tenant, Benchmark Leisure Ltd, went into administration.

The waterpark, off Burniston Road, features a wave pool, a splash and play pool, four slides, two outdoor pools, an alpine themed spa and treatment area, and a café and terrace bar. It was purpose-built in 2016 overlooking the town’s North Bay.

Flamingo Land is based at Kirby Misperton, with its theme park, zoo and holiday homes attracting thousands of visitors every year.

The company has previously run Pleasure Island in North East Lincolnshire and is the preferred bidder for a new adventure holiday development at Loch Lomond.