Agency roundup: Green Ginger Digital; Wolfenden; CreativeRace; and more

Green Ginger Digital, a Hull-based digital performance marketing agency, has unveiled its growth plans for the next five years.
The company intends to achieve an annual turnover of £3m by the end of its financial year in 2030. This confirmation coincides with the company’s fifth anniversary.
Green Ginger Digital has a headcount of 14 and achieved a turnover of £1.05m over the past 12 months. It also aims to boost its headcount to 20.
Emily Falkingham, co-founder and performance marketing director, said: “We’re incredibly proud of how far we’ve come in just five years.
“Our growth has been a testament to the dedication of our team and the strength of our client relationships.
“The next five years represent an exciting opportunity to build on this foundation, expand our capabilities, and continue to deliver outstanding results for our clients.”
Significant client wins for the firm include partnerships with Racking Solutions, Urban Lockers, The Chelsea Psychology Clinic and PACK’D.
It has also secured long-term collaborations with clients such as MKM Building Supplies and Face the Future.
Nick Cranwell, co-founder and performance strategy director, said: “From the beginning, our mission has been to help businesses grow through smart, data-led marketing strategies.
“As we look ahead, we’re focused on innovation, ensuring our services remain at the cutting edge and making a meaningful impact on our clients and the wider community.
“I’m excited about what the next five years will bring for Emily, me, and the Green Ginger Digital team.”
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Bamboo bedding and mattress retailer Panda London has appointed Leeds-based agency Wolfenden to spearhead its search engine optimisation (SEO) and digital PR strategy.
Following a competitive pitch process, Wolfenden was selected to support Panda London in increasing its UK organic market share, reducing its reliance on paid media, and driving long-term growth in a crowded marketplace.
Wolfenden began work in spring 2024, assisting with Panda London’s website refresh and migration to Shopify, providing technical SEO support to enhance organic performance.
Building on this initial collaboration, the agency launched digital PR this month to complement the SEO strategy and amplify brand awareness.
Tommy-Joe Reardon, head of marketing at Panda London, said: “Wolfenden came to us with an impressive approach and proposed strategy that was clear from the outset and successfully delivered.
“Throughout 2024, we’ve valued their transparent and results-driven approach, which has already delivered notable improvements in our organic growth. We’re excited to expand this further as we begin benefiting from their Digital PR expertise.”
Daisy Wolfenden, managing director at the agency, added: “We’ve developed a fantastic relationship with the Panda London team, driven by a shared focus on achieving meaningful outcomes.
“This collaborative approach has not only delivered impressive organic performance improvements but also opened up further opportunities to grow together.
“We’re excited to continue supporting Panda London in strengthening its brand presence and market share.”
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Leeds-based marketing agency, CreativeRace, has secured a significant new retail account with meat-free brand Quorn.
Following a competitive tender process, the agency has been appointed to support Quorn’s Retail Marketing initiatives across key retail channels.
The appointment will see CreativeRace use its extensive experience in shopper behaviour and retail strategy to develop campaigns that drive in-store engagement across Quorn’s product range.
This aims to further enhance the brand’s presence within the retail space, reinforcing its position as a category leader in the meat-free sector.
Richard Flaherty, managing partner of CreativeRace, said: “We are happy to be partnering with such an innovative, forward-thinking and well-known brand as Quorn.
“Our team is eager to apply our strategic retail insight and creative expertise to unite Quorn with shoppers in meaningful ways that inspire healthier, more sustainable choices.”
The contract win coincides with the agencies move to a new home at Josephs Well, where it now has content creation capability in the form of a multi-function photography studio.
Lucy Grogut, head of brands at Quorn Foods, added: “CreativeRace impressed us with their strategic approach, deep understanding of shopper insights, and their creative passion for our brand mission.
“We are excited to embark on this journey together and look forward to seeing the impact of their work in our retail environments.”
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Creative communications agency, Hatch, has been appointed by non-alcoholic beer brand, Mash Gang.
Mash Gang was recently acquired by the new non-alcoholic adult beverage company, DioniLife.
Leeds-based Hatch has been tasked with a traditional and digital PR strategy, as well as supporting with campaigns, events, activations and content to help grow awareness of the brand and increase stockists.
Alex Halls, senior account director at the agency, said: “I’ve been a huge fan of Mash Gang since trying my first sip back in lockdown.
“It’s a really exciting time for the brand since it was bought by DioniLife; they have huge plans for growth in the UK and internationally.
“We’ve hit the ground running already with a series of weird and wonderful Christmas and New Year activations in Brighton.
“Hatch and Mash Gang is a match made in heaven and we can’t wait to introduce Mash Gang – and its delicious beers – to as many people as possible.”
Mike Baggs, founder at Mash Gang, added: “I’ve been a fan of many of Hatch’s campaigns in recent years and they’ve already brought a creative spark to activations and PR that is quintessentially Mash Gang.
“Community and culture are the cornerstones of the way we work, and they not only understand that, but are building bigger and better things on the foundations we’ve built.
“I can’t wait to show the world what we’re currently scheming.”