Propaganda wins major contract with logistics group

CREATIVE agency Propaganda has won a major contract with national logistics company Clipper.

The Leeds-based agency has been tasked to develop Clipper’s brand and implement a marketing programme which will enable the company to meet its ambitious growth objectives.

The six-figure contract will see Propaganda transform Clipper’s brand. 

As part of the brand transformation process, Propaganda will create a new  corporate identity to integrate all the different elements of the Clipper enterprise as well as handling its brand advertising, online activity and corporate  reputation. 

Propaganda will also work with Clipper’s business development teams to support its acquisition strategy, as well as cross-selling and  customer retention initiatives

Brighouse-based Clipper has grown significantly over the past few years – with annual sales figures of more than £200m – and customers which include  ASDA, GAP, Aspreys and Littlewoods

Propaganda chairman Julian Kynaston said: “Clipper is a highly ambitious company and has realised significant growth in a consolidating and competitive market in a relatively short period of time.  They understand that to continue this success it is vital to have a strong brand that differentiates  itself from the competition and exemplifies the agility and flexibility that it has within its logistics offering.”

Steve Parkin, chief executive, Clipper Group, said: “There is an entrepreneurial synergy between the two companies that works very well, and I am confident that the branding and communications programmes that are implemented will be central to the continuing success of the Clipper Group.”