Media Buzz: Finn, MediaCom, KC Communications

LEEDS-BASED communications agency Finn has been awarded the PR contract to support Arla Foods’ promotion of its Anchor Cheddar brand.

The firm will support the ‘Rich Anchor Cheddar, That’s The Good Stuff’ campaign and brand positioning, as well as associated TV advertising creative which is running on screen throughout the summer. The campaign will include media relations, digital activation and a high profile celebrity endorsement.

Lucie Illingworth, senior brand manager at Anchor Cheddar, said: “Finn made a real impact after putting together an extremely creative and compelling pitch that demonstrated a clear understanding of our business and where we intend to take the Anchor Cheddar brand.

“The mix of PR, digital expertise and creativity at Finn made a huge impression on us and we are looking forward to working with the team on this significant project.”
 
Gogglebox family The Moffats are part of Anchor Cheddar’s promotional push, around the hook of finding the “richest” family in the country.

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MEDIACOM Leeds has been appointed by association One Housing, to devise, develop and launch a brand identity, creative campaign and media strategy for its care homes.

MediaCom’s ‘MediaCom Beyond Advertising’ team will take responsibility for key developmental work, and assume full media planning and buying responsibility when required, with a strategy developed in alignment with the product positioning and customer insights devised by MBA and MediaCom’s Real World Connections consumer insight team.

Jilly Langley, director at MediaCom Leeds, commented on the appointment, saying: “Working closely with One Housing to establish an entirely new brand and then take that proposition to market through our unrivalled media expertise, provides the perfect opportunity to put the full array of MediaCom Leeds’ talents into effect. From customer journey insight through to brand identity and media strategy development, we’re delighted to be in a position to help launch what is set to be a truly consumer led care home proposition in the UK.”

Andrew Winstanley, operations director at One Housing, added: “MediaCom Leeds was able to demonstrate an impressive ability to deliver a seamless journey, from a blank page through to fully formed brand launch all under one agency roof and we’re looking forward to benefitting from their insight and expertise as we work to create our new premium care home experience.”

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HUDDERSFIELD_BASED marketing consultancy KC Communications has secured a hat trick of contracts.

The company, which was founded by Katrina Cliffe in 2014 has been appointed by CityFibre, Castle Vale Housing Association and The Flamin’ Mongolian.

Katrina Cliffe, managing director of KC commented: “We are delighted to be working with our new clients to support their business objectives. The success of our first 12 months in business have been key in securing our new client wins with a number of the new contracts coming from referrals from our existing client base.”