Hallmark relocation on the cards after major conversion

DEVELOPER Seddon has been appointed to a £4.4m conversion project for Hallmark Cards to enable the company to relocate 450 head office staff to its Dawson Lane facility in Bradford.

The US-owned card publisher is consolidating its Bradford based operations to one site, Dawson Lane, which was previously its UK-based manufacturing plant.

Seddon will convert the existing warehouse, constructing mezzanine floors with lift and stair access to provide new office space for the company’s creative, business and administrative teams.

The project also involves the refitting of electrical services, as well as refurbishing existing facilities and external alterations, including new windows and fire exits.

The site currently houses 180 distribution staff but this will increase to 630 once Seddon completes the work, and the head office staff relocate.

Richard Campbell, international supply chain director for Hallmark Cards, said: “We have a great opportunity to make our Dawson Lane site right for the future, and create a space that is better suited to the work we do. It will also bring us closer to our retail distribution centre so we can be more connected within the business. With on-time delivery vital, Seddon were a clear choice for the project.”

Ed Wootton, regional director, North West Construction at Seddon, said: “This represents yet another significant investment for our commercial construction team, which is going from strength to strength. It’s highly encouraging to see an international business like Hallmark Cards reaffirm its commitment to the local economy and strengthening its presence in the heart of the North of England.”

The new building is due for completion in March 2017.