Leeds creative agency hits the right note
INTERMARKETING, the Leeds-based creative agency, has won the brief to market Yorkshire’s latest open air live music concert WEEKEND@LAST.
The event, which is being staged by children’s charity SAFE@LAST, will be held on July 10th and 11th at Sandbeck Park.
The concert will host 20,000 music fans and will boast some of the UK’s top acts.
On the Saturday night stars from the hit West End musical We Will Rock You and a 60 piece symphonic orchestra will perform some of Queen’s world famous hits including I Want It All, Bohemian Rhapsody and We Are the Champions.
Intermarketing has already create a logo and branding and marketing material designed to promote the event.
The agency has also been tasked with developing the advertising and media campaign aimed at driving awareness and ticket sales for the event.
Exstatik, Intermarketing group’s digital arm, has designed the event’s website, www.weekendatlast.co.uk. They have also been tasked with developing comprehensive social media activity for the show.
Glenn Patterson, managing director of Intermarketing, said: “We worked closely with the charity on a number of identity concepts to ensure we captured the amazing rural location, the music and the fun elements, and of course the SAFE@LAST connection.”
Hilary Massarella, founder of SAFE@LAST said: “We were really impressed with Intermarketing’s imagery and media proposition.
“The brand reflects the look and feel we wanted for our first outdoor music weekend. It was essential we chose the right creative and marketing team who could fulfil our vision of the concert and enable us to raise the charity’s profile to the next level.”
Intermarketing is a full service creative agency, specialising in branding, direct response and retail. Employing over 40 staff the agency works with clients such as adidas, RSA and Ted Baker.
