Passion pay off for Brazilian chef

IT may have taken five years hard work and investment but Bradford-based food company Brazilian Flavours has had its efforts rewarded with a supermarket deal.

The firm, which specialises in gluten and wheat-free products, will have its products sold in the ‘free from’ aisles of Waitrose from the end of April.

Isabel Gordon, Brazilian Flavours’ founder and creative chef, said she was delighted with the contract and that her passion for natural ingredients and delicious Brazilian inspired recipes had finally paid off.

“My journey has not been without its challenges though and, in recent months, these have been accentuated as the recession has taken hold,” she continued.

“However, I believe that passion, conviction, sheer drive and determination as well as an ability not to loose sight of my dreams, in spite of set backs and obstacles, has helped me navigate my way to success.”

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The company originally offered exotic preserves but expanded into wheat-free and gluten free baked goods after forging a partneship with Leeds-based pizzeria Salvo’s.

With the help of co-owner Gip Dammone, a pizza base using allergy flours was created.

From the flours used in the Pão de Queijo (cheesebread) and pizza base mixes to the very exotic guava and cashew fruits used in the preserves, Brazilian Flavours aims to offer coeliacs, and non-coeliacs alike, great-tasting foods using largely undiscovered ingredients celebrated for their beneficial properties.

In addition to Waitrose, customers can also buy the full range of Brazilian Flavours products throughout the UK from quality independent delicatessens, farm shops, food halls.

Brazilian Flavours is a member of the Regional Food Group for Yorkshire and Humber and has also received support from West Yorkshire Ventures and Business Link Yorkshire.


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