Nottingham menswear brand opens two new London stores

Inside the Berwick Street store

Nottingham menswear brand Universal Works has expanded in London presence after opening two new stores.

The company has moved to a larger shop on Berwick Street in Soho, and opened a new store in the Coal Drops Yard at King’s Cross, brining the total to four.

The store at 26 Berwick Street replaces the previous shop on the same street. The new 1,314 sq ft shop is twice the size of the previous space.

Coal Drops Yard in King’s Cross is a new 100,000 sq ft development which opened last week.

Universal Works owner David Keyte said: “We champion skilled, small-scale production and produce garments in the right place, both in the UK and overseas, working only with factories we trust, admire and are proud to be associated with.

“Just as important as the garments we create is the shopping experience. It’s important to us that this is an enjoyable process for our customers and that’s not just while they are in our stores, but also where they are located. We choose to be in vibrant areas that are full of energy and culture which is why Soho and King’s Cross are perfect for us.”

Nottingham-based retail and leisure commercial property agent, Box Property, secured both premises on behalf of Universal Works.

Co-founder Ben Tebbutt said: “Universal Works is a cool and hugely successful brand which hails from Nottingham. David has built it up with authenticity and a real desire for simplistic style.

“As with all of its shops, the two new sites in central London have been carefully chosen to ensure the brand is close to its customers, can accommodate growth and the surrounding area aligns with the brands culture and values.

“David’s product and passion are the driving force behind the brand’s success and I wish him all the best in the bigger store in Soho and within the eclectic Coal Drops Yard.”

Keyte added: “Box Property know us well and continue to find us distinctive properties that are an important part of our journey. Our Berwick Street store is already open and we are excited to be part of Kings Cross.”