Luxury retailer adds sparkle to Birmingham’s Bullring

One of the most famous jewellery brands in the world is adding sparkle to Birmingham’s Bullring.

Tiffany and Co is the latest top brand to set up shop in the city by opening a boutique within Selfridges.

The boutique adds glamour to the already glittering array of jewellery brands at the department store, which include Bulgari, Cartier, Chanel, De Beers, Gucci and Van Cleef + Arpels.

The boutique is located on Level 4 of the department store and will be stocking a selection of the jeweller’s products including some of the world’s most beautiful diamonds and gemstones as well as a collection of fine and fashion jewellery.

The move stops short of that carried out recently by fellow New York fashion house, Coach, in opening a standalone store but the mere brand adds lustre to the Bullring’s growing roster of high-end retailers.

Hugo Boss has also launched its new look store following a major investment in its fit out. Located close to Coach on the upper mall, the refurb has looked to enhance the customer experience.

In addition to these brands, the last 12 months has seen Bullring also offer regional debuts for Volkswagen, Ben Sherman, T2, New Look Men and Smashbox.

Bullring has an annual footfall of more than 36 million people, with retailers performing on average 55% ahead of their national counterparts.