Manufacturer secures Tesco deal

A Black Country manufacturer has secured a new deal to stock its drinks in Tesco.

The supermarket will stock Purity Soft Drinks’ Juiceburst and Firefly nationally, and the company has also been accepted onto Tesco’s “Incubator” mentoring scheme, which supports small businesses to grow and develop.

Wednesbury-based Purity has previously only supplied its drinks to outlets in the West Midlands, since it was founded in 1892.

Sarah Brooks, head of marketing at Firefly, said: “2018 looks like it will be another big year for the Firefly and Juiceburst brands and we hope to take our business to the next level by working more closely with Tesco.

“The Incubator Programme means we have access to the insight and support we need to grow and develop as a business and we can’t wait to see what the next year has in store for us.”