Jaguar Heritage workshop opens at famous marque’s spiritual home

A BRAND new workshop facility has been opened at Jaguar’s spiritual home in Browns Lane, Coventry.

The facility, set up by Jaguar Heritage, is targeted at the owners of classic and vintage Jaguars.

The workshop is the same facility in which Jaguar Land Rover’s new Special Vehicle Operations division has been building six new lightweight E-Types.

The new workshop, which aligns itself with Jaguar’s new strategy to use its sporting heritage as a marketing tool, will offer warrantied servicing and restoration of Jaguar’s classic models.

Led by Martyn Hollingsworth, a third-generation Jaguar employee, Jaguar Heritage craftsmen have a unique skillset, having worked on the original models.

All the servicing and restoration work will be completed within the Browns Lane facility, which will also be used for the restoration of Jaguar’s own heritage vehicles. Customers will be able to visit while work is in progress on their vehicles and, upon completion, they can obtain both a photographic record of the work carried out and a Jaguar approved service logbook.

Hollingsworth said: “The recreation of the new Lightweight E-type period competition cars has demonstrated the unique skillset within the Jaguar Heritage team, and I’m delighted the opening of our Browns Lane workshop means we’re now able to make those same skills available to the benefit of our global customers.”

Jaguar Heritage will arrange to collect and deliver vehicles for service or restoration from any location in the UK or, in the case of overseas customers, any UK airport or port.