Edgbaston cheered by seven figure beer sponsorship

WARWICKSHIRE County Cricket Club has secured a major new sponsorship deal with regional pubco and brewer, Marston’s.

The two parties have signed a seven year extension to an existing deal that brings the collaboration between them to a 20-year tenure.

The new agreement, which runs until 2023, is one of the biggest Official Beer and supply partnerships in cricket and is worth more than seven figures.

Wolverhampton-based Marston’s has been involved in supporting local, regional, county and national team cricket since the late 1990s, with the partnership with Warwickshire CCC now one of the longest standing beer sponsorship deals in sport.
 
Part of the new agreement will see the development of the Moseley Arms Real Ale bar in the Edgbaston stadium’s RES Wyatt Stand.

Neil Snowball, chief executive of Warwickshire CCC, said: “Marston’s has been part of the Edgbaston family for many years and it’s fantastic to secure a long-term extension to our partnership so that we can continue offering its famous ales to our loyal supporters and visiting fans from around the world.”
 
Edgbaston is hosting 35 major match cricket days until the end of 2019, with an Investec Test Match each summer, including England v India in 2018 and England v Australia in the Ashes in 2019.

“We’re thrilled that Marston’s will be part of one of the biggest period’s in the stadium’s history,” added Mr Snowball.

Ralph Findlay, Marston’s CEO, said: “Edgbaston has become a key part of our association with cricket and sport as a whole across our business. This new deal extends our association to beyond 20 years, something that both parties are particularly proud of and we look forward to watching the venue, clubs and its team continue to grow as cricket opens up to new audiences and supporters – who we hope might enjoy a pint or two at this great ground.”